Going through a box of old things from long ago, most of which should have been tossed out with the trash long ago, I found this ticket stub from an event I attended at Texas A&M University in 1976: An Evening with William Shatner at Rudder Auditorium. The promoters made sure to include "Star Trek" on the ticket and probably on all the promotional material, too. But the show had little, if anything, to do with Star Trek as I remember it. Or maybe just not enough for my expectations.
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The Wikipedia page, William Shatner Live, is about a live recording of Shatner's 1977 Hofstra University performance for a double album [archaic term now]. The liner notes [more archaic terminology] from that album indicate that Texas A&M University was the first stop on the tour and provide great insight to what Shatner was feeling as he prepared to take the stage.
A University of North Carolina blog contains a post about Shatner's stop there on his tour. From the UNC archives, there is an indication that Shatner's talk was about the history of science fiction. I don't remember that from the show I saw. I doubt he came up with different performances for different venues, but while I'm doubting I should also doubt the accuracy of my memory of the show I saw. It was a very long time ago and I honestly don't remember much content from his performance--just that he was there, hardly referenced Star Trek, and still got rousing applause.
Regardless of what I remember from that evening's performance by a fine actor, or what disappointed me about the performance, I do know that I'd sure welcome an opportunity to experience it again in present day with the advantage of maturity and greater appreciation for such things. Perhaps there is a recording of it somewhere and it will get beamed up to YouTube one of these days.